Benefits of using Shopify as your E-commerce platform

computing power
19 June

Who should use Shopify the most?

The rise of e-commerce, which allows vendors to present their items on the internet rather than in traditional storefronts, has fundamentally upended the traditional retail scene. As a result, there is a demand for the development of e-commerce stores with aesthetically beautiful and highly useful designs. Magento, WooCommerce, PrestaShop, OpenCart, and BigCommerce are among the most popular e-commerce platforms. In addition to these advantages, Shopify is a good choice for online businesses seeking a platform that combines simplicity with a rich range of capabilities. Continue reading to discover some additional benefits of using Shopify to build your e-commerce site.

Benefits Of Shopify

1. Fast and simple to put into action

Shopify provides an easy approach to quickly build an online store without the hassle of infrastructure and development expenditures that self-hosted platforms such as Magento can incur. Because all of the features are systematically organised, the admin interface is clean, user-friendly, and quite intuitive. On the Shopify website, you may also discover detailed documentation and video guides. All you need is something to sell.

2. Not to worry about the technology

Excellent news! You don't need any technical knowledge to establish a basic Shopify store; Shopify provides all the software and infrastructure. Not only does this make it easier to get started, but Shopify's hosting is likely to be faster and more secure than you could achieve on your own, and It is easily capable of accommodating any peaks in traffic that you could face. Shopify also handles all software updates. So you can concentrate all of your efforts on selling and not worry about technological concerns, which is fantastic.

3. Safe and Dependable

Security precautions are handled for you by Shopify. It complies with PCI requirements, which are mandated by all credit card payment processors. The platform ensures the security of all your information for you and your clients. You also receive first-rate fraud analysis of every transaction, which is included on all plans.

To encrypt all data and transmit it through a secure connection, SSL certificates can be configured for your store. Additionally, Shopify will take care of PCI compliance for you (needed when you work with credit cards).

4. 24/7 customer service

Shopify has excellent customer service. They work around the clock so that your company is never left to fend for itself, and their response times are impressively quick. You can reach us via phone, e-mail, or live chat on our website. There are also numerous user discussion groups, a wealth of information in the Shopify Help Centre, and a selection of in-depth courses available through Shopify University.

5. Compatible with mobile devices

With mobile traffic surpassing desktop traffic, a mobile-friendly website is no longer a luxury but a must. Fortunately, this is something Shopify is aware of. Your online shop will look beautiful across all devices thanks to Shopify's mobile-responsive themes and the platform's integrated mobile commerce shopping cart.

In addition, you can manage your business from anywhere with the use of free apps for both the iPhone and Android.

6. Customisable

Shopify provides a plethora of enticing, modifiable themes, both free and paid. The system permits you to modify your site's code, though, so you can make a completely original layout. We've designed a wide variety of stunning, one-of-a-kind Shopify stores.

7. An app exists for that.

You can add a wealth of features to your shop by using the apps available in the Shopify app store. In-depth analytics, printing labels and packing slips, integrating with accounting software, shipping programmes, social media sites, and adding reviews, loyalty programmes, and customer wishlists are just a few of the features you may use with marketing tools. Whatever you want to do, there's probably an app for it, with over 1,500 options. Though many are offered without charge, more than half do.

8. Tools for SEO & marketing

It's all well and good to have a lovely online shop, but if no one visits, you'll be closing up shop in no time. Another major selling point for Shopify is its sophisticated search engine optimisation (SEO) tools, which can help your website rank better in search results so clients can find you. You may also use advanced analytics to see where your clients are coming from and customise your marketing accordingly. You could want to hire an SEO company to assist you.

The app store provides access to a plethora of marketing options, such as social media integration, product reviews, and email marketing. Shopify includes the ability to create discount codes as standard. At the following level, gift vouchers are offered. All themes contain social media icons. Shopify Kit is here to assist you in the event that you are feeling overburdened by the time commitment that digital marketing can require. It functions as a virtual employee, suggesting and carrying out marketing duties based on your items, audience, and store performance.

9. Recovery of a forgotten cart

What happens to the item in the shopping basket if the customer departs without purchasing it? More than two-thirds of possible clients, as shown by data, will do this. Shopify's abandoned cart recovery tool automatically keeps tabs on prospective buyers and delivers gentle reminders until they finish their purchases.

10. Having a payment gateway

Accepting payments from your consumers is a crucial aspect of establishing an online company. Shopify Payments, the company's own payment gateway, allows businesses to take all of the main payment options, including debit and credit cards. The fact that Shopify doesn't charge any transaction fees (in most countries) if you use this method is a significant benefit of Shopify Payments.

Of course, you are free to select from a variety of different payment processors as listed on their website if you don't want to use Shopify Payments.